Cancer Awareness: Monument

Name	Position	Company
Laura Fuentes / Arancha Cebriбn / Marta Peloche	Account Supervisors	Shackleton
Joseba Irurzun / Veronica Acosta	Account Executives	Shackleton
Fede Arce / Oscar Moreno	Creative Supervisors	Shackleton
Celia Martнnez / Sergio Gil	Art Directors	Shackleton
Rubйn Martнnez / Jaume Leis / Jordi Ramуn	Online Art Directors	Shackleton
Nerea Cierco	Online Copywriter	Shackleton
Daniel Rocasalbas / Нcaro Obregуn	Online Programers	Shackleton
Itxaro Vicuсa	Graphic Production Manager	Shackleton
Alfredo Llуpiz	Production Assistant	Shackleton
Manuela Zamora	Audiovisual Production Manager	Shackleton
Alex Baixas	Corporate Development Manager	Shackleton
Pablo Garcнa Acуn	Producer	Shackleton
Paula Cuadrado / Jordi Canela	Avid Editors	Shackleton
Lucнa Angulo	General Manager Of Shackleton Events	Shackleton
Pablo Gonzбlez De La Peсa / Alvaro Gonzalez	Creative Directors	Shackleton
Elvis Santos	Head Of Press	Shackleton
Lara Garcia	Press Asistant	Shackleton
Juan Nonzioli	General Creative Director	Shackleton
Alfonso Mariбn	Executive Creative Director	Shackleton
Enric Nel-Lo	Online Executive Creative Director	Shackleton
Juan Nonzioli / Carmen Pacheco	Copywriters	Shackleton
Sol Rengifo / Luz Gonzбlez	Account Managers	Shackleton

Cervical cancer kills two women everyday in Spain (over 700 per year). It's the most common cancer after breast cancer and almost no one is aware of this. Three months ago, a vaccine was created that can prevent it.This is the first vaccine to prevent cancer and six scientific associations lead by SEGO (Spanish Association of Gynecology and Obstetrics) began an awareness and prevention campaign with the following objectives:- Raise awareness of the seriousness of the illness.- Publicize the existence of the vaccines and promote preventative practices.

These vaccines will prevent the deaths of thousands of women. The idea should allow the campaign to transcend in time and LASTS FOREVER so that our daughters and our daughters' daughters can always remember that we were able to beat cervical cancer. A groundbreaking way to honor an important moment in history making this news more viral than the virus itself:Raise an actual monument in a public park and inscribe the names of the first 25,000 people who helped to virally spread the news using the Internet, Online Buzz, Mailings, Ambient Marketing, TV, Print, etc.

Many more women are getting vaccinated. According to IMS (Pharmaceutical sector source - imshealth.com), following the campaign, the demand for vaccines preventing cervical cancer increased by 556%.470,605 women reached by viral email (9 times the objective!)Post-Test Nielsen (Available to jury): 60% remember the campaign 47% of those who remember the campaign intend on getting the vaccine (35% more than those who don't remember). 67% of mothers say they'll take their daughters in to get the vaccine after the campaign.