RESEARCH FOR INSPIRATION
170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!
SWEDISH ARMED FORCES: DO YOU HAVE WHAT IT TAKES?
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | SWEDISH ARMED FORCES |
| Agency: | DDB STOCKHOLM |
| Country: | Sweden |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://forsvar.fileflat.com/english/banner/forsvarsmakten_980x120_250x360.html
Type Of Entry: Online Advertising
Title: DO YOU HAVE WHAT IT TAKES?
Advertiser/Client: SWEDISH ARMED FORCES
Product/Service: SWEDISH ARMED FORCES
Entrant Company: DDB STOCKHOLM
Country: SWEDEN
Advertising/Web Design Agency: DDB STOCKHOLM
Country: SWEDEN
Title: DO YOU HAVE WHAT IT TAKES?
Advertiser/Client: SWEDISH ARMED FORCES
Product/Service: SWEDISH ARMED FORCES
Entrant Company: DDB STOCKHOLM
Country: SWEDEN
Advertising/Web Design Agency: DDB STOCKHOLM
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| Staffan Slцrner | Swedish Armed Forces | |
| Eva Regner | Swedish Armed Forces | |
| Annika Ivner | Swedish Armed Forces | |
| Thomas Brenemark | Account Director/Planner | DDB |
| Andreas Dahlqvist | Creative Director | DDB |
| Johan Ljungman | Web Account Director | DDB |
| Jenny Olsson | Web Producer | DDB |
| Klas Jonsson | Web Art Director | DDB |
| Simon Mogren | Web Art Director | DDB |
| Linus Цstholm | Copywriter | DDB |
| Acne Digital | Web Production | Acne Digital |
Synopsis:
The "Do you have what it takes?" campaign for the Swedish Armed Forces aimed at recruiting new officers by letting you test your ability to solve difficulties under pressure, creating an urge to master a challenge and possibility to compare results with friends. In the online advertising, people couldn't click the banner before solving a puzzle which halfway through turned 180 degrees and inverted the mouse movements. The banners were a huge success and reached click rates between double and more than tenfold of overall averages. People even screen dumped their results and posted on chats, blogs etc.