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TVNZ TV2: Around The World In 80 Days
| See full size 1279x793 px | |
| Released: | June 2008 |
| Avertiser: | TVNZ/TV2 |
| Agency: | SAATCHI & SAATCHI NEW ZEALAND |
| Country: | New Zealand |
| Category: |
Publications & media
|
| Awards: |
Cannes Lions 2008 Direct Bronze
|
| Tags: |
Case study
|
Credits:
Type Of Entry: Product & Service
Category: Publications & Media
Title: AROUND THE WORLD IN 80 DAYS
Advertiser/Client: TVNZ
Product/Service: TVNZ TV2 MOVIE PROMOTION
Entrant Company, City: SAATCHI & SAATCHI NZ, Auckland
Country: NEW ZEALAND
DM/Advertising Agency, City: SAATCHI & SAATCHI NZ, Auckland
Country: NEW ZEALAND
Category: Publications & Media
Title: AROUND THE WORLD IN 80 DAYS
Advertiser/Client: TVNZ
Product/Service: TVNZ TV2 MOVIE PROMOTION
Entrant Company, City: SAATCHI & SAATCHI NZ, Auckland
Country: NEW ZEALAND
DM/Advertising Agency, City: SAATCHI & SAATCHI NZ, Auckland
Country: NEW ZEALAND
Credit Details:
| Name | Position | Company |
| Mike O'Sullivan | Executive Creative Director | S&S NZ |
| Tim Howman | Creative | S&S NZ |
| Bex Radford | Creative | S&S NZ |
| Sonya Berrigan | GM | S&S NZ |
| Jillian Stanton | Group Account Director | S&S NZ |
| Design | The Craftshop |
Brief:
Encourage media buyers to book ad space during TV2's Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.
Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie,'Around the World in 80 Days', inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.
Results:
TV2's sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.