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COORS BREWERS: iPINT
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | COORS BREWERS |
| Agency: | Beattie McGuinness Bungay |
| Country: | United Kingdom |
| Category: |
Alcoholic drinks
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
Type Of Entry: Other Interactive Digital Media
Title: iPINT
Advertiser/Client: COORS BREWERS
Product/Service: CARLING BEER
Entrant Company, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Title: iPINT
Advertiser/Client: COORS BREWERS
Product/Service: CARLING BEER
Entrant Company, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Trevor Beattie | Creative Director | Beattie Mcguinness Bungay |
| Dom Martin | Art Director | Beattie Mcguinness Bungay |
| Toby De Havilland | Technology Lead | Beattie Mcguinness Bungay |
| Carl Loodberg | Flash Designer | Beattie Mcguinness Bungay |
| Andreas Alptun | Action Scripter | Beattie Mcguinness Bungay |
| Martin Buckwell | Creative Lead (Digital) | Beattie Mcguinness Bungay |
| Clare Campbell | Account Director | Beattie Mcguinness Bungay |
| Dylan Davenport | Account Manager | Beattie Mcguinness Bungay |
| Sonia Friel | Account Executive | Beattie Mcguinness Bungay |
Synopsis:
Carling's brand idea, Belong, is about the great things that happen when mates get together - we took it into the pub. Mobile content provides currency for groups of mates, so we harnessed the characteristics of the iPhone, creating something that knits mates more closely together. In a technology first from Carling, iPhone users slide a pint to their mate down the bar by tilting the handset. Winners get an iPint, which fills the iPhone screen as if it were a real pint glass. The virtual lager reacts like real liquid - the more you tilt, the more you 'drink'.