RESEARCH FOR INSPIRATION
170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!
MAOR: INTERNET SHUT DOWN
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | MAOR |
| Agency: | Y&R INTERACTIVE TEL AVIV |
| Country: | ISRAEL |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.yr.co.il/cannes/2008/soldiers/
Type Of Entry: Other Interactive Digital Media
Title: INTERNET SHUT DOWN
Advertiser/Client: MAOR
Product/Service: KIDNAPPING REMEMBERANCE CAMPAIGN
Entrant Company: Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Advertising/Web Design Agency: Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Title: INTERNET SHUT DOWN
Advertiser/Client: MAOR
Product/Service: KIDNAPPING REMEMBERANCE CAMPAIGN
Entrant Company: Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Advertising/Web Design Agency: Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Credit Details:
| Name | Position | Company |
| Gideon Amichay | Creative Director | Y&R |
| Eran Gefen | Creative Director | Y&R Interactive |
| Lena Feldman | Art Director | Y&R Interactive |
| Moti Rubinshtein | Art Director | Y&R |
| Roy Cohen | Copywriter | Y&R Interactive |
| Racheli Ben Avi | Supervisor | Y&R Interactive |
| Adam Polachek | Supervisor | Y&R |
| Asit Avnaim | Flash Designer | Y&R Interactive |
| Dima Patt | Flash Designer | Y&R Interactive |
| Steve Reizes | Flash Designer | Y&R Interactive |
| Michal Karny | Account Executive | Y&R Interactive |
| Yariv Ganor | Planning | Y&R |
Synopsis:
On July 12th 2006, 2 Israelis were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap and place a message: "The soldiers cannot be found" (resembling the "The Page cannot be found" text appearing when an inactive website is loaded). On July 12th 2007, at 09:05 the internet stopped! Hundreds of Israeli sites joined and posted the message. Local television and radio networks stopped their broadcast, in solidarity. Awareness reached 65% of the population!