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ACTION AGAINST HUNGER: ELIMINATE
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | ACTION AGAINST HUNGER |
| Agency: | Shackleton |
| Country: | Spain |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.judgingishard.com/cannescyber/eliminate/
Type Of Entry: Viral Advertising
Title: ELIMINATE
Advertiser/Client: ACTION AGAINST HUNGER
Product/Service: FUNDRAISING CAMPAIGN
Entrant Company, City: SHACKLETON, Madrid
Country: SPAIN
Advertising/Web Design Agency, City: SHACKLETON, Madrid
Country: SPAIN
Title: ELIMINATE
Advertiser/Client: ACTION AGAINST HUNGER
Product/Service: FUNDRAISING CAMPAIGN
Entrant Company, City: SHACKLETON, Madrid
Country: SPAIN
Advertising/Web Design Agency, City: SHACKLETON, Madrid
Country: SPAIN
Credit Details:
| Name | Position | Company |
| Juan Nonzioli | General Creative Director | Shackleton |
| Enric Nel-Lo | Online Executive Creative Director | Shackleton |
| Sergio Martinez | General Manager Of Shackleton Digital | Shackleton |
| Marta Gutierrez | Account Manager | Shackleton |
| Arancha Cebriбn | Account Supervisor | Shackleton |
| Veronica Acosta | Account Executive | Shackleton |
| Joseba Irurzun | Account Executive | Shackleton |
| Xavi De La Cruz | Copywriter | Shackleton |
| Ruben Martinez | Art Director | Shackleton |
| Santi Gantes | Art Director | Shackleton |
| Dani Rocasalbas | Creative Programmer | Shackleton |
Synopsis:
Poor health is the major transmission cause for most illnesses that affect Third World citisens. The client requested an email to raise awareness over the imminent need for sanitation. Our users' help was necessary to avoid a severe humanitarian crisis and we wanted to let them eliminate the negative part of the email they had just received. Thus, we investigated how to modify the email and we found a technical solution never seen before. The effect was really amazing: when the user eliminates what he is supposed to eliminate, new illustrations, unseen till that moment, were shown. Results: Open ratio: 39%