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FOXTEL: SEE SOMETHING. FEEL SOMETHING
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | FOXTEL |
| Agency: | SOAP CREATIVE |
| Country: | AUSTRALIA |
| Category: |
Publications & media
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
Type Of Entry: Websites & Microsites
Title: SEE SOMETHING. FEEL SOMETHING
Advertiser/Client: FOXTEL
Product/Service: FOXTEL PAY TV
Entrant Company, City: SOAP CREATIVE, Sydney
Country: AUSTRALIA
Advertising/Web Design Agency, City: SOAP CREATIVE, Sydney
Country: AUSTRALIA
Title: SEE SOMETHING. FEEL SOMETHING
Advertiser/Client: FOXTEL
Product/Service: FOXTEL PAY TV
Entrant Company, City: SOAP CREATIVE, Sydney
Country: AUSTRALIA
Advertising/Web Design Agency, City: SOAP CREATIVE, Sydney
Country: AUSTRALIA
Credit Details:
| Name | Position | Company |
| Bradley Eldridge | Creative Director | Soap Creative |
| Ashley Ringrose | Digital Strategist | Soap Creative |
| Josh Logue | Director | Mathematics |
| Leonardo Zamboni | Producer | Soap Creative |
| Ross Raeburn | Producer | Soap Creative |
| Oli Mistry | Client | Foxtel |
| Robert Dennis | Creative Director | Soap Creative |
| Matthew Willis | Motion Design | Soap Creative |
| Robertino Zambrano | Motion Design | Soap Creative |
| Shane McCartney | Developer | Soap Creative |
Synopsis:
This site was intended to sow the seeds for a fresh brand direction for FOXTEL. Its objective was to reveal that FOXTEL is a trigger for emotion as opposed to just a lot of 'content' and 'great offers'. The concept right from the outset was to turn the point of view around 180 degrees, so instead of watching FOXTEL we would watch people watching FOXTEL, and see how it made them feel.