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SWEDISH ARMED FORCES: DO YOU HAVE WHAT IT TAKES?
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | SWEDISH ARMED FORCES |
| Agency: | DDB STOCKHOLM |
| Country: | Sweden |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://forsvar.fileflat.com/english/
Type Of Entry: Websites & Microsites
Title: DO YOU HAVE WHAT IT TAKES?
Advertiser/Client: SWEDISH ARMED FORCES
Product/Service: SWEDISH ARMED FORCES RECRUITMENT
Entrant Company: DDB STOCKHOLM
Country: SWEDEN
Advertising/Web Design Agency: DDB STOCKHOLM
Country: SWEDEN
Title: DO YOU HAVE WHAT IT TAKES?
Advertiser/Client: SWEDISH ARMED FORCES
Product/Service: SWEDISH ARMED FORCES RECRUITMENT
Entrant Company: DDB STOCKHOLM
Country: SWEDEN
Advertising/Web Design Agency: DDB STOCKHOLM
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| Staffan Slцrner | Swedish Armed Forces | |
| Eva Regner | Swedish Armed Forces | |
| Annika Ivner | Swedish Armed Forces | |
| Thomas Brenemark | Account Director/Planner | DDB |
| Andreas Dahlqvist | Creative Director | DDB |
| Johan Ljungman | Web Account Director | DDB |
| Jenny Olsson | Web Producer | DDB |
| Klas Jonsson | Art Director | DDB |
| Simon Mogren | Art Director | DDB |
| Linus Цstholm | Copywriter | DDB |
| Acne Digital | Web Production | Acne Digital |
Synopsis:
The "Do you have what it takes?" campaign, for the Swedish Armed Forces, aimed at recruiting new officers focusing on solving difficulties under pressure by using the urge to master a challenge and compare results with friends. The site had over 360,000 visits and over 180,000 completed tests (Sweden has 9 million inhabitants). In all over 70,000 hrs interactivity resulting in positive changes in preference, likeability and buzz. The campaign travelled into hundreds of blogs and press. In one month there were more applications than the whole previous year.