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HEMA: Viral Advertising
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | HEMA |
| Agency: | CCCP |
| Country: | Netherlands |
| Category: |
Retail stores & rental companies
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
Type Of Entry: Viral Advertising
Title: HEMA RUBE GOLDBERG VIRALAdvertiser/Client: HEMA
Product/Service: HEMA DEPARTMENT STORE
Entrant Company, City: CCCP, Amsterdam
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: CCCP, Amsterdam
Country: THE NETHERLANDS
Credit Details:
| Name | Position | Company |
| Hugo van Woerden | Creative | CCCP |
| Philip Brink | Creative | CCCP |
| Dimitri Michels | Project Manager online | CCCP |
| Saskia Geesink | Project Manager | CCCP |
| Elvin Dechesne | Rich Interface Developer | Satama Flashfabriek |
| Sander Riel | Flash Developer | Satama Flashfabriek |
| Jurriaan Hos | 3D Designer | Addikt |
| Feike de Wit | Sound Design | Soundcircus Kees Kroot |
Synopsis:
HEMA is a department store in the Netherlands. To promote the online shop HEMA asked for a viral. Instead of a viral we turned the website of HEMA itself into a viral, based on the simple message: "The products of HEMA can now be found online at hema.nl" The website had 700.000 visitors the first week, and 1.500.000 after a month. It featured on all major blogs in the Netherlands as well as worldwide blogs such as Gizmodo, BoingBoing, Wired. It got over 2.400 Diggs. Google blog search reports over 2.000 mentions of the site's name.