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TOYOTA TACOMA: TRUCK SUMMONER
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | TOYOTA |
| Brand name: | TOYOTA TACOMA |
| Agency: | SAATCHI & SAATCHI |
| Country: | USA |
| Category: |
Cars
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://tmspreview.com/trucksummoner/
Type Of Entry: Viral Advertising
Title: TRUCK SUMMONER
Advertiser/Client: TOYOTA MOTOR SALES U.S.A.
Product/Service: TOYOTA TACOMA
Entrant Company: SAATCHI & SAATCHI LA
Country: USA
Advertising/Web Design Agency: SAATCHI & SAATCHI LA
Country: USA
Title: TRUCK SUMMONER
Advertiser/Client: TOYOTA MOTOR SALES U.S.A.
Product/Service: TOYOTA TACOMA
Entrant Company: SAATCHI & SAATCHI LA
Country: USA
Advertising/Web Design Agency: SAATCHI & SAATCHI LA
Country: USA
Credit Details:
| Name | Position | Company |
| Harvey Marco | Executive Creative Director | Saatchi & Saatchi LA |
| Steve Chavez | Creative Director | Saatchi & Saatchi LA |
| Greg Farley | Copywriter | Saatchi & Saatchi LA |
| Dino Spadavecchia | Associate Creative Director/Art Director | Saatchi & Saatchi LA |
| Maristella Marinkovic | Account Executive | Saatchi & Saatchi LA |
| Jennifer Pearse | Senior Producer | Saatchi & Saatchi LA |
| Ed Chapman | Producer | Hydraulx |
| Blizzard Entertainment | ||
| Damian Stevens | Director of Integrated/Multimedia | Saatchi & Saatchi LA |
Synopsis:
The World of Warcraft is hugely popular, with over 10 million players worldwide. Its players are active in the larger online community as well. Knowing this, we created a video and posted it on YouTube, gaining over a million hits in the first weekend. We kept the content authentic and funny, and avoided marketing clichйs by leaving it unbranded. The descriptors and tags were targeted but appropriately youthful and vague. The result is reaching 4 million hits, countless re-postings and several hundred blogs and sites discussing and writing about the Truck Summoner.