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MICROSOFT DIGITAL ADVERTISING SOLUTIONS: BRING THE LOVE BACK
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | MICROSOFT DIGITAL ADVERTISING SOLUTIONS |
| Agency: | Openhere |
| Country: | Belgium |
| Category: |
Business equipment & services
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://bringtheloveback.com/2007/05/16/mdas_europe/
Type Of Entry: Viral Advertising
Title: BRING THE LOVE BACK
Advertiser/Client: MICROSOFT DIGITAL ADVERTISING SOLUTIONS
Product/Service: DIGITAL ADVERTISING
Entrant Company, City: OPENHERE, Antwerp
Country: BELGIUM
Advertising/Web Design Agency, City: OPENHERE, Antwerp
Country: BELGIUM
Title: BRING THE LOVE BACK
Advertiser/Client: MICROSOFT DIGITAL ADVERTISING SOLUTIONS
Product/Service: DIGITAL ADVERTISING
Entrant Company, City: OPENHERE, Antwerp
Country: BELGIUM
Advertising/Web Design Agency, City: OPENHERE, Antwerp
Country: BELGIUM
Credit Details:
| Name | Position | Company |
| Stijn Gansemans | Creative Director/ Art Director | Openhere |
| Stef Selfslagh | Copywriter/ Creative Director | Openhere |
| Mathias Delmote | Account Superviser | Openhere |
| Lies Muys | Producer | Caviar |
| Bert Haemelinck | D.O.P./ Lighting/ Cameraman | Caviar |
| Peter Maxmin | Microsoft Digital Advertising Solutions | |
| Geert Desager | Trade Marketing Manager | Microsoft Digital Advertising Solutions |
Synopsis:
The message: 'Reconnect with today's consumer'. The idea: a Hollywood-style viral film about the broken relationship between advertiser and consumer. Results: 3 days after the launch on www.bringtheloveback.com already in Top 10 of most-visited marketing blogs. Number of views: +296 000 (Dailymotion, YouTube - 5/03/2008) Marketing bloggers writing about the film: +790 (Technorati - 05/03/2008), such as: BuzzMachine, Adrants, Logic+Emotion, AdFreak. General tone of voice: very positive Number of comments on our blog: 423 (5/03/2008) Moreover, the film has been cited favourably in presentations by Publicis Group (Maurice Lйvy), P&G, Nestlй, and The Body Shop.