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NIKE JAPAN: NIKEiD - IF YOU WERE A BOY
| See full size 600x459 px | |
| Released: | June 2008 |
| Avertiser: | NIKE |
| Agency: | BEACON COMMUNICATIONS |
| Country: | Japan |
| Category: |
Clothing & footwear
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
Type Of Entry: Other Interactive Digital Media
Title: NIKEiD - IF YOU WERE A BOY
Advertiser/Client: NIKE JAPAN
Product/Service: NIKEiD JASARI
Entrant Company, City: BEACON COMMUNICATIONS, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: BEACON COMMUNICATIONS, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Title: NIKEiD - IF YOU WERE A BOY
Advertiser/Client: NIKE JAPAN
Product/Service: NIKEiD JASARI
Entrant Company, City: BEACON COMMUNICATIONS, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: BEACON COMMUNICATIONS, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Naoki Ito | Creative Director/Copywriter/Art Director | GT |
| Takeshi Kamada | Art Director/Designer/Flash Developer | Spf Design |
| Hideki Watanabe | Interactive Creative Director | Beacon Communications |
| Shunsuke Kakinami | Producer/Account Planner | Beacon Communications |
| Hideki Ida | Producer | Beacon Communications |
| Takeshi Fukuda | Film Producer | TYO Productions |
| Toru Terashima | Technical Director | ROOT COMMUNICATIONS |
| Kan Eguchi | Film Director | Koo-Ki |
| Yasuhiro Yamanaka | Chief Production Manager | TYO Productions |
| Toshihiro Tomioka/Shikiho Yanagida | Film Production Manager | TYO Productions |
| Takahiro Konomi | Camera | |
| Takeo Yatabe/Reiji Kitazato | Sound Designer | |
| Saiko Kamikanda | Typoface Illustrator | |
| Mitsuhiro Minowa | Client Director/Client Supervisor | NIKE EUROPE |
| Kazuhito Tsumo | Client Supervisor | NIKE JAPAN |
Synopsis:
We named this new physical experience as a "Blog CF". It is an escort who is a boy in a runner's juvenile mind, boldly running through blogs like a boy. Over 7,500 bloggers set up widgets for "Blog CF" (of which 35% are from abroad). These blogs appear as a piece of a colourful path which is a main motif at the campaign site. From that path you can run again to experience the "Blog CF". We wanted to convey that running can physically bring back your identity you once enjoyed as a boy.