RESEARCH FOR INSPIRATION
170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!
AXE DEODORANT: AXE WAKE-UP SERVICE
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | UNILEVER |
| Agency: | BBH Japan |
| Country: | Japan |
| Category: |
Toiletries & pharmaceuticals
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
London International Awards 2008 Digital Media Silver
|
| Tags: |
Creative review
Award show winner
|
Credits:
http://202.218.121.130/2008/axewakeupservice/en/
Type Of Entry: Other Interactive Digital Media
Title: AXE WAKE-UP SERVICE
Advertiser/Client: UNILEVER JAPAN
Product/Service: AXE DEODORANT
Entrant Company, City: BASCULE, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: BASCULE, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency: BBH TOKYO
Country: JAPAN
Title: AXE WAKE-UP SERVICE
Advertiser/Client: UNILEVER JAPAN
Product/Service: AXE DEODORANT
Entrant Company, City: BASCULE, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: BASCULE, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency: BBH TOKYO
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Masayoshi Boku | Creative Director | Bascule |
| Nobuo Hara | Creative Director / Director | Bascule |
| Kenichiro Tanaka | Producer / Technical Director | Bascule |
| Akira Imafuku | Production Manager | Bascule |
| Hirokazu Sawai | Production Manager | 1-10 Design |
| Megumu Kasuga | Art Director / Designer | Bascule |
| Shoji Takaoka | Designer | 1-10 Design |
| Yuko Tomioka / Hironobu Ryo | Designer | Bascule |
| Ikuo Kawai | Programmer | 1-10 Design |
| Tomoko Wada | Programmer | Bascule |
| Soichiro Yamamoto | Copywriter | Bascule |
| Sound Designer | Sin | |
| Concept Planning | BBH Japan | |
| Iwao Noritomi | Movie Production | MONSTER FILMS |
| Keiichi Nakamura | Movie Production | Flapper3 |
| System Developer | Mitsubachi Works | |
| Event Planner | ASATSU-DK | |
| Takuji Akeyama / Masaki Sakatsume | Client Supervisor | Unilever Japan K.K. |
Synopsis:
The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile phone number on the website, and making a confirmation call. Upon making a confirmation call, a girl on the user's monitor picks up the phone at the right time and starts lip-acting in sync with the voice on the other end of the line. The exquisitely-executed synchronization of picture and voice amazed users and produced a lot of reaction.