DJUICE - PANNON ZRT: SMS BANDI

Name	Position	Company
Zsolt Balogh	Art Director	Leo Burnett Budapest
Peter Vagvolgyi	Art Director	Leo Burnett Budapest
Dezso Nagy	Creative Group Head	Leo Burnett Budapest
Agnes Szabo	Copywriter	Leo Burnett Budapest
Gergely Horvath	Copywriter	Leo Burnett Budapest
Peter Tordai	Executive Creative Director	Leo Burnett Budapest
Bela Szabo	Client Services Director	Leo Burnett Budapest
Aron Andrenyi	Account Director	Leo Burnett Budapest
Tamas Gabor	Account Director	Leo Burnett Budapest
Eva Ferenczi	Account Executive	Leo Burnett Budapest
Andrea Kovacs	Account Assistant	Leo Burnett Budapest
Ildiko Orosz	TV Producer	Leo Burnett Budapest
Attila Vidovics	Print Producer	Leo Burnett Budapest
	Online Agency	Carnation

The task was to boost sales for a SMS based djuice package on a market where SMS is not exciting anymore for a young target audience. The solution: we reinvented the fun and entertaining side of SMS via a new service idea: SMS SINGING which was presented as a crazy invention of an ordinary wedding singer - SMS Bandi who sings out your SMS live on his website. The subscription activation: 208% Number of visitors of the campaign website: 220,000 which is almost 3 times higher than in the previous campaign. The returning users' ratio: 43%