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Stella Artois 'Le Courage' website
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | STELLA ARTOIS |
| Agency: | LOWE BRINDFORS |
| Country: | Sweden |
| Category: |
Alcoholic drinks
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://www.lowebrindfors.se/showroom/cannes/08-02625/
Type Of Entry: Websites & Microsites
Title: LE COURAGE
Advertiser/Client: STELLA ARTOIS/INBEV
Product/Service: STELLA ARTOIS BEER
Entrant Company, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
Title: LE COURAGE
Advertiser/Client: STELLA ARTOIS/INBEV
Product/Service: STELLA ARTOIS BEER
Entrant Company, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| Matthew Bull | Creative Director | Lowe Worldwide |
| Tim Scheibel | Art Director | Lowe Brindfors |
| Johan Tesch | Art Director | Lowe Brindfors |
| Rickard Villard | Art Director | Lowe Brindfors |
| Kalle Dos Santos | Art Director | Lowe Brindfors |
| Mats Brun | Copywriter | Lowe Brindfors |
| Hеkan Engler | Copywriter | Lowe Brindfors |
| Johan Holmstrцm | Copywriter | Lowe Brindfors |
| Daniel Isaksson | Flash Programming | Lowe Brindfors |
| Linus Niklasson | Flash Programming | Illianced |
| Patrick O`Neill | Account Director | Lowe Brindfors |
| Oliver Clark | Account Director | Lowe Worldwide |
| Mеns Tesch | Account Director / Strategic Planner | Lowe Worldwide |
| Oscar Erlandsson | Planner | Lowe Worldwide |
| Anna Kjellmark | Account Manager | Lowe Brindfors |
| Marc Horne | Account Manager | Lowe Worldwide |
| Espen Bekkebrеten | Agency Producer | Lowe Brindfors |
| Joakim Eliasson | Director | Film De Libertй |
| Christer Killdйn | Producer | Film De Libertй |
| John Wallin | Mattepainter | - |
| Alex Kerber | Programmer | Lowe Brindfors |
| Robin Gavin | Programmer | Jaij |
Synopsis:
Stella Artois challenges you to overcome the fears and myths that prevailed in 1366, whilst collecting the finest ingredients to brew the perfect beer. Reached 75% of our target within the first 6 weeks. The visitors since the launch have increased by 900%. Research shows that the site has a greater reach than any other competitor's. after visiting the website, brand values, likeability, consumption intention and frequency are all rated significantly higher. Significant PR coverage and 300 blog posts about the campaign. Shortcut to end of game; finish one challenge to view ending sequence: http://www.stellaartois.com/lecourage/quick.php