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LUXOR: POP UP
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | LUXOR |
| Agency: | LEO BURNETT INDIA |
| Country: | INDIA |
| Category: |
Business equipment & services
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
Ad Stars 2008 Silver
|
| Tags: |
Creative review
Award show winner
|
Credits:
http://www.arcww.in/luxor_popup.htm
1 of 2 Campaign
Type Of Entry: Online Advertising
Title: POP UP
Advertiser/Client: LUXOR WRITING INSTRUMENTS
Product/Service: HIGHLIGHTERS
Entrant Company, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising/Web Design Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Type Of Entry: Online Advertising
Title: POP UP
Advertiser/Client: LUXOR WRITING INSTRUMENTS
Product/Service: HIGHLIGHTERS
Entrant Company, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising/Web Design Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Credit Details:
| Name | Position | Company |
| K.V. Sridhar | National Creative DIrector | Leo Burnett India |
| Santosh Padhi | Executive Creative Director | Leo Burnett India |
| Santosh Padhi | Creative Director | Leo Burnett India |
| Santosh Padhi | Art Director | Leo Burnett India |
| Guru Munishwar | Art Director | Arc Worldwide |
| Jetesh Menon | Copywriter | Arc Worldwide |
| Russell Barrett | Copywriter | Leo Burnett India |
| Karl Gomes | Executive Creative Director | Arc Worldwide |
Synopsis:
We tied up with a number of the most popular Indian internet sites for this activity. Whenever anyone browsing these sites selected any of the text on the page, the selected text assumed the unique colour of a Luxor Highlighter and eventually a pack shot of the highlighter appeared on screen. Simply demonstrating to the consumer the product usage even in the online space.