Sony: Zikkyo Generator

Name	Position	Company
Koshi Uchiyama	Creative Director/Planning	GT
Satoshi Hanai	CopyWriter/Planning	GT
Yasuhisa Kudo	Agency Producer	GT
Kenkichi Shimizu/Tomoyasu Katagai	Account Executive	Dentsu
Yuki Morikawa	Producer	Dentsu
Kaoru Chono	Director	Business Architects
Takako Gogami	Production Manager	Business Architects
Ryuta Modeki	Art Director	Business Architects
Mayumi Yamamoto	Designer	Business Architects
Minoru Sako	Flash & Programing	Business Architects
Ryuji Sakai	System Engineer	Business Architects
Toshinori Kimura	System Engineer	Business Architects
Masashi Ishimura	System Engineer	Business Architects
Masaaki Matsumoto	Cameraman
Jin Nakahara	Recording Director	Arutenia

This site was created as a tool for SONY to become an official supporter for the Japanese football team and to build up their brand power through one of the most major sports worldwide. "Zikkyo Generator" is a hybrid between Branded Entertainment and Branded as application. This system will enable the users of SONY's Video Cam to upload their children's football match online, and even add a real play-by-play commentary by one of the most famous commentators in Japan. A monotonous private film will be transformed into high-level entertainment contents through the Branded Application. The goal for this project is to increase the source for new BUZZ by supporting the existing users to create more interesting video contents