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Red Bull 'Flugtag Flight Lab' Website

Prints, Outdoor, Ads Red Bull 'Flugtag Flight Lab' Website, , Less Rain,
See full size 600x450 px
Released: June 2008
Avertiser: RED BULL
Agency: Less Rain
Country: Japan
Category: Non-alcoholic drinks
Awards: Cannes Lions 2008 Cyber Bronze

Credits:

http://www.redbull.com/flightlab


Type Of Entry: Websites & Microsites
Title: FLUGTAG FLIGHT LAB
Advertiser/Client: RED BULL
Product/Service: RED BULL ENERGY DRINK
Entrant Company, City: LESS RAIN, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: LESS RAIN, Tokyo
Country: JAPAN

Credit Details:
Name Position Company
Carsten Schneider Creative Director Less Rain
Patrick Juchli Interaction Designer / Programmer Less Rain
Birk Weiberg Programmer Less Rain
Max Kugland Programmer Less Rain
Taeji Sawai Sound Design Less Rain
Thomas Meyer Technical Director Less Rain
Lars Eberle Creative Director Less Rain

Synopsis:
Red Bull Flugtag Flight Lab is modeled closely after the actual Red Bull Flugtag event, where participants build flying machines and jump off a ramp into water, trying to fly as far as they can before getting wet. In Flight Lab, users draw simple outlines, which are automatically translated into a 3D airplane model. The shape, relative proportions, and the selected material of a plane determine its flight characteristics. Users can take their creations into a flight simulator, based on a realistic physics engine, to test them or compete with them for the highest score.