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O2 'Stare Out' Website
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | O2 |
| Agency: | archibald ingall stretton... |
| Country: | United Kingdom |
| Category: |
Commercial public services
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://dontseethatoften.co.uk/awards/cannes/stareout.html
Type Of Entry: Websites & Microsites
Title: STARE OUT
Advertiser/Client: O2
Product/Service: MOBILE TELECOMMUNICATIONS
Entrant Company, City: archibald ingall stretton..., London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: archibald ingall stretton..., London
Country: UNITED KINGDOM
Title: STARE OUT
Advertiser/Client: O2
Product/Service: MOBILE TELECOMMUNICATIONS
Entrant Company, City: archibald ingall stretton..., London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: archibald ingall stretton..., London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Matt Morley-Brown | Creative Director | Archibald Ingall Stretton... |
| Geoff Gower | Creative Technologist | Archibald Ingall Stretton... |
| Kristian Foy | Copywriter | Archibald Ingall Stretton... |
| Jon Biggs | Digital Designer | Archibald Ingall Stretton... |
| Mark Griffin | Flash Developer | Archibald Ingall Stretton... |
Synopsis:
During the Rugby World Cup, O2 continued its support of the England Team with a high-profile ATL campaign called Never Surrender. We were asked to come up with an online campaign encapsulating this 'never give up' attitude. Our solution was a ground-breaking interactive game called O2 Stare Out. Rugby fans were challenged to a stare out competition via their webcams with three of England's top stars; Mike Tindall, Josh Lewsey and Tom Rees. The rules were simple: you blink, you lose.