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EMIRATES AIRLINES: NON-STOP FERNANDO

Prints, Outdoor, Ads EMIRATES AIRLINES: NON-STOP FERNANDO, , LEAN MEAN FIGHTING MACHINE London,

Credits:

http://www.leanmeanfightingmachine.co.uk/canneslions/emirates/nonstopfernando/ad/


Type Of Entry: Online Advertising
Title: NON-STOP FERNANDO
Advertiser/Client: EMIRATES
Product/Service: DUBAI TO SAO PAULO FLIGHTS
Entrant Company, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM

Credit Details:
Name Position Company
Alex Mavor Copywriter
Ed Kaye Copywriter
Dave Bedwood Copywriter/Art Director Lean Mean Fighting Machine
Sam Ball Copywriter Lean Mean Fighting Machine
Mark Beacock Designer Lean Mean Fighting Machine
Dave Cox Programmer Lean Mean Fighting Machine
Jimmy Hay Creative Technologist Lean Mean Fighting Machine
Annis Bailey Producer Lean Mean Fighting Machine
Tom Bazeley Planner Lean Mean Fighting Machine
Kit-Lynch Robinson Director Annex
Hans Elias Producer Annex
Andy Packer Editor Annex

Synopsis:
Brief: Emirates has launched a new route from Dubai to Sao Paulo: the first time any carrier has flown direct from the Middle East to South America. Solution: The non-stop flight between Dubai and Sao Paulo takes 14 hours and 40 minutes. Our idea was to create a character who could talk non-stop about Sao Paulo and Brazil for 14 hours and 40 minutes. Fernando is our hero and talks non-stop for 14 hours and 40 minutes - no cuts, no cheats, no edits. Watch the entire film or type in a specific time code, all via a humble MPU.