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ADOBE: EXPANDO
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | ADOBE |
| Agency: | GOODBY SILVERSTEIN & PARTNERS |
| Country: | USA |
| Category: |
Business equipment & services
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
London International Awards 2008 Digital Media Silver
|
| Tags: |
Award show winner
|
Credits:
http://www.goodbysilverstein.com/awards/cyber_lions/adobe_expando/
Type Of Entry: Online Advertising
Title: EXPANDO
Advertiser/Client: ADOBE
Product/Service: ADOBE CREATIVE LICENSE
Entrant Company, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising/Web Design Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Title: EXPANDO
Advertiser/Client: ADOBE
Product/Service: ADOBE CREATIVE LICENSE
Entrant Company, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising/Web Design Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| Will Hammond | Creative Director | Goodby, Silverstein & Partners |
| John Matejczyk | Creative Director | Goodby, Silverstein & Partners |
| Bryan Houlette | Art Director | Goodby, Silverstein & Partners |
| Roman Tsukerman | Copywriter | Goodby, Silverstein & Partners |
| Mike Geiger | Director of Interactive Production | Goodby, Silverstein & Partners |
| Carey Head | Producer | Goodby, Silverstein & Partners |
| FaceFaceFace | Production Company | FaceFaceFace |
| Gino Nave | Lead Sound Designer/Music Composer | Goodby, Silverstein & Partners |
| Brian Dunbar | Account Director | Goodby, Silverstein & Partners |
| Megan McShane | Account Manager | Goodby, Silverstein & Partners |
| Amanda Sims | Assistant Account Manager | Goodby, Silverstein & Partners |
| Sidney Bosley | Senior Communications Strategist | Goodby, Silverstein & Partners |
| Dharnesh Kaur | Media Planner | Goodby, Silverstein & Partners |
Synopsis:
The challenge was to seamlessly introduce Adobe's new CS3 family of product offerings for web, design and video applications. "Expando" is a rich media banner that challenges the user to take creative license while using the entire web page as their canvas. Through the slider on the banner, dynamic creations, sound effects and visual intrigue are unleashed across the entire screen.