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Serviceplan Hamburg: Shen International Advertising
| See full size 600x450 px | |
| Released: | June 2008 |
| Agency: | Serviceplan Hamburg |
| Country: | Germany |
| Category: |
Business equipment & services
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://awards.serviceplan-hamburg.de/Cannes/shen/index.html
Type Of Entry: Interactive Campaigns
Title: SHEN INTERNATIONAL ADVERTISING
Advertiser/Client: SERVICEPLAN HAMBURG
Product/Service: ADVERTISING AGENCY
Entrant Company, City: SERVICEPLAN, Hamburg
Country: GERMANY
Advertising/Web Design Agency, City: SERVICEPLAN, Hamburg
Country: GERMANY
Title: SHEN INTERNATIONAL ADVERTISING
Advertiser/Client: SERVICEPLAN HAMBURG
Product/Service: ADVERTISING AGENCY
Entrant Company, City: SERVICEPLAN, Hamburg
Country: GERMANY
Advertising/Web Design Agency, City: SERVICEPLAN, Hamburg
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Alexander Schill | Creative Director | Serviceplan |
| Axel Thomsen | Creative Director | Serviceplan |
| Maik Kaehler | Creative Director | Serviceplan |
| Christoph Nann | Creative Director/Copywriter | Serviceplan |
| Friedrich Von Zitzewitz | Creative Director/Copywriter | Plan.Net / Serviceplan |
| Daniel Koennecke | Creative Director/Art Director | Plan.Net / Serviceplan |
| Marietta Mandt-Merck | Copywriter | Plan.Net / Serviceplan |
| Frances Rohde | Copywriter | Plan.Net / Serviceplan |
| Till Diestel | Art Director | Serviceplan |
| Arne Kanese | Programmer |
Synopsis:
SHEN International Advertising is a fictitious Chinese advertising agency which sells well-known ad campaigns and adapts them to the new client's brand. Work examples like popular print ads and commercials with new logos were shown on the homepage www.shen-ia.cn and on YouTube. We also uploaded a video that showed a presentation by SHENs CEO, "Shen Ken-Yi". We documented lots of comments, blog entries and emails of angry and disturbed users. On the homepage, we announced the "advertising tool of the future", the so-called "AdConfigurator" which contains over 35,000 award-winning campaigns. On launch date we cleared things up and signified our intention: "Only new ideas are good ideas. Come and join Serviceplan with your ideas."