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Campaign "Unimed (Smoking kills more)" →
UNIMED: SMOKING KILLS MORE
| See full size 810x1154 px | |
| Released: | June 2008 |
| Avertiser: | UNIMED |
| Agency: | F/NAZCA SAATCHI&SAATCHI |
| Country: | Brazil |
| Category: |
Public health & safety
|
| Awards: |
Cannes Lions 2008 Design Silver
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: SMOKING KILLS MORE
Advertiser/Client: UNIMED
Product/Service: HEALTHCARE ORGANISATION
Entrant Company, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Design/Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Title: SMOKING KILLS MORE
Advertiser/Client: UNIMED
Product/Service: HEALTHCARE ORGANISATION
Entrant Company, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Design/Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Credit Details:
| Name | Position | Company |
| Fabio Fernandes | Creative Director | F/Nazca Saatchi & Saatchi |
| Eduardo Lima | Creative Director/Copywriter | F/Nazca Saatchi & Saatchi |
| Ricardo Jones | Copywriter | F/Nazca Saatchi & Saatchi |
| Airton Carmignani | Art Director | F/Nazca Saatchi & Saatchi |
| Andre Tozini | Illustrator | F/Nazca Saatchi & Saatchi |
| Edna Bombini | Art Buyer | F/Nazca Saatchi & Saatchi |
| Cris Godoy | Art Buyer | F/Nazca Saatchi & Saatchi |
Brief/Objectives/Goals:
The campaign Cigarro mata mais (Smoking kills more) is part of Unimed's actual brand positioning which is focused on prevention. The challenge was to bring some freshness to the anti-smoking issue and alert people about something they already know and sometimes is taken for granted.