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Berliner Philharmoniker: Cello Challenge (website)
| See full size 907x621 px | |
| Released: | June 2008 |
| Avertiser: | BERLINER PHILHARMONIKER |
| Agency: | Scholz & Friends Interactive |
| Country: | Germany |
| Category: |
Entertainment & leisure
|
| Awards: |
ADCE Awards 2008 New & Mixed Media Gold
|
| Tags: |
Award show winner
|
Credits:
Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up.
| Title | Cello Challenge |
| Category | New & mixed media - 3.2 Online Advertising |
| Award | Gold |
| Agency | Scholz & Friends Interactive |
| Client | Berliner Philharmonie GmbH |
| Product | Berlin Philharmonic Orchestra |
| Country | Germany |
| Url | http://philharmoniker.web-feedback.de/index.asp |
| Creative Director | Mario Gamper |
| Art Director | Patricia Stolz |
| Graphics | Annika Stierl |
| Copywriter | Kathrin Schmitz |
| Photographer | Joerg Klaus |
| Programmer | Fabian Aumiller |
| Other | Account Manager: Mandy Tschoepe / Inga Moeller |