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Mercedes-Benz E-class: Baggage Conveyor
| See full size 652x434 px | |
| Released: | June 2008 |
| Avertiser: | MERCEDES-BENZ |
| Brand name: | MERCEDES E-CLASS |
| Agency: | SPRINGER & JACOBY |
| Country: | Austria |
| Category: |
Cars
|
| Awards: |
ADCE Awards 2008 New & Mixed Media Gold
|
| Tags: |
Award show winner
Creative review
Creative ads placed on conveyor belts
|
Credits:
At the airport in Salzburg (Austria), Mercedes-Benz fixed adhesive advertising foils on to two baggage conveyors. The foils show top views of Mercedes cars with their headlights on. In the corners of the baggage conveyor belts, the ad demonstrates how Mercedes-Benz's Intelligent Light System works.
| Title | Baggage Conveyor - Mercedes-Benz E-class |
| Category | New & mixed media - 3.5 Ambient Media |
| Award | Gold |
| Agency | Springer & Jacoby Austria/Springer & Jacoby Germany |
| Client | Mercedes-Benz |
| Product | The E-class with Intelligent Light System |
| Country | Austria |
| Production Company | Sign Point Spitzer |
| Creative Director | Paul Holcmann |
| Art Director | Susanne Möbius |
| Art Director | John Gloeden |
| Graphics | Susanne Möbius |
| Copywriter | Susanne Möbius |
| Other | Account: H.P. Feichtner/K. Renne/S. Behrends |
Focus: Creative ads placed on conveyor belts
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