RESEARCH FOR INSPIRATION

170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!

UNICEF: Landmine Stickers

Prints, Outdoor, Ads UNICEF: Landmine Stickers, , LEO BURNETT,
See full size 1024x768 px
Released: June 2008
Avertiser: UNICEF
Agency: LEO BURNETT
Country: Germany
Category: Public health & safety
Awards: EACA Care Awards 2008
Tags: Award show winner
Social Advertising

Credits:

Description / Synopsis
Landmines still claim thousands of innocent victims each year, among them many playing children. That’s what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt in order to collect donations for the anti-landmines projects of UNICEF.
A special table soccer was placed next to the UNICEF booth. At first glance, it looked unsuspicious and invited people for a free game. But as soon as people started to play, they realised that something was wrong: Most players missed one leg, some even two.

Context
Landmines still claim thousands of innocent victims each year, among them many playing children.
That’s what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt.

Philosophy/Solution
Increase traffic at the local UNICEF Christmas information booths by showing passers-by the insidious dangers of landmines in a surprising way.
Rise awareness and collect donations for the anti-landmines projects of UNICEF.

Title: "Landmine stickers"
Agency: Leo Burnett GmbH
City: Frankfurt am Main
Advertiser: UNICEF
Date of First Publication: 12/17/2007
Country of Production Germany