Pond's White Beaty: UV Protection

	See full size 1984x1403 px
Released:	July 2008
Avertiser:	PONDS
Brand name:	POND'S WHITE BEAUTY
Agency:	OGILVY & MATHER, SHANGHAI
Country:	China
Category:	Cosmetics & beauty products
Tags:	Creative outdoor

Credits:

Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.

Product: Ponds
Agency: O&M Shanghai
Executive Creative Director: Nils Andersson
Creative Director: Kenny Choo, Andrew Lok, Jacky Lung
Art Director: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriter: Kenny Choo, Duan Qing, Jacky Lung