Israel Cancer Association: Wrinkles

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Released:	July 2008
Avertiser:	ISRAEL CANCER ASSOCIATION
Brand name:	ICA
Agency:	GITAM/BBDO
Country:	ISRAEL
Category:	Public health & safety
Tags:	Crumpled photo

Credits:

Advertised brand: Israel Cancer Association
Advert title: Wrinkles
Headline and copy text: Wrinkles from smoking are the least of your problems. Smoking kills.
Advertising Agency: Gitam BBDO
Agency website: http://www.gitam.co.il
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Liat Doanis
Copywriter: Tzvika Sofer

Focus: Crumpled photo

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