Adidas: POWER WITHIN

Credits:

The Power Within book is a comprehensive overview of adidas' 'Impossible is Nothing' campaign 2007. Over thirty of the world's most inspiring sportsmen and women came together to reveal what truly drives them, through illustration, painting and sculpture. Their stories, drawings and artworks were at the heart of the largest ever marketing campaign undertaken by adidas, setting a new standard for integrated media channels. Including works by David Beckham, Reggie Bush, Jonah Lomu and Gilbert\ Arenas, 'Power Within' explores the defining moments in their lives. The very act of expressing themselves in art uncovers a truth rarely seen in sport. The aim of the book was to simulate the experience of moving through a gallery space. Guided by the athlete telling their story the reader begins their journey by viewing the athletes' early sketches, then moves through the process of creation before seeing the finished canvas or installation/sculpture as they would be exhibited. The book's 256 pages are bound in an embossed cover and feature drawings and painted elements from the athletes' canvases to create a rich and playful graphic language. The typography weaves the athletes' story sensitively through the visuals and the headlines reflect the athletes drawing style.

POWER WITHIN
Type Of Entry: Corporate or Brand Identity
Category: Publications
Title: POWER WITHIN
Advertiser/Client: ADIDAS INTERNATIONAL
Product/Service: CAMPAIGN BOOK
Entrant Company: 180 AMSTERDAM
Country: THE NETHERLANDS
Design/Advertising Agency: 180 AMSTERDAM (180\TBWA)
Country: THE NETHERLANDS

Credit Details:
Name Position Company
Sean Thompson, Dean Maryon Creative Directors 180 Amsterdam
Alan Von Lutzau, Julian Wade, Emile Wilmar Book Design 180 Amsterdam
David Turnley Photography 180 Amsterdam
Marlon Lee, David Corfield Book Production 180 Amsterdam
Maarten Wouters Athlete Artwork Photography 180 Amsterdam
Richard Bullock, Leigh Bullock, Pamela Villaflores, Sean Thompson Editing Staff 180 Amsterdam
Michelle Hopkins, Dennis V Weerdenburg Project Managers 180 Amsterdam
Chris Barrand, Kindra Schoemaker, Pamela Villaflores Business Affairs 180 Amsterdam
Post Production Loupe Imaging London
Dean Maryon, Sean Thompson And 180, The Athletes Themselves Through Transcripts Writers 180 Amsterdam
Publisher 180 Amsterdam