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Fiat 500: Fiat 500 Interactive LCD Mega Poster
| See full size 2480x1754 px | |
| Released: | November 2008 |
| Advertiser: | FIAT |
| Brand name: | Fiat 500 |
| Agency: | Leo Burnett Frankfurt |
| Country: | Germany |
| Category: |
Cars
|
| Tags: |
Award show winner
|
Credits:
The communication goal was to demonstrate that the Fiat 500 isn’t only a lifeless article, but rather a character, a real person full with life, so that the consumer can get in touch with it.Agency: Leo Burnett, Frankfurt
Creative Directors: Ulf Henniger von Wallersbrunn, Andreas Stalder
Copywriter: Andreas Stalder
Art Director: Ulf Henniger von Wallersbrunn
Executive Creative Director: Andreas Pauli
Associate Executive Creative Director: Kerrin Nausch