BMW: UNSTOPPABLE

Credits:

Over the last few decades, the BMW Motorrad brand has embraced the identity of its larger parent car brand with the car brand’s tone of voice, spirit and attitude. Yet, dig a little deeper and you find an abundance of heritage, a deep-rooted love of racing, and riders who are devoted to the brand. What BMW Motorrad needed, was to find a distinctive brand image, uncover its own attitude and ride off in a new direction. The brand positioning line UNSTOPPABLE was devised to do just this. Unstoppable is a jumpstart to the heart of the brand. It encompasses the spirit of the engineering and design, the attitude of the riders and the journeys they undertake – and also an internal rallying cry for BMW themselves. The result is that the aging brand changes, and younger riders become more attracted to it. Every market and every dealer across the globe buys into the communication. And a decentralized brand becomes unified under one word: UNSTOPPABLE.

UNSTOPPABLE DESIGN
Type Of Entry: Corporate or Brand Identity
Category: Corporate Identity Schemes
Title: UNSTOPPABLE DESIGN
Advertiser/Client: BMW MOTORRAD
Product/Service: MOTORCYCLES
Entrant Company: 180 AMSTERDAM
Country: THE NETHERLANDS
Design/Advertising Agency: 180 AMSTERDAM
Country: THE NETHERLANDS

Credit Details:
Name Position Company
Andy Fackrell Executive Creative Director 180 Amsterdam
Richard Bullock Executive Creative Director 180 Amsterdam
Sean Thompson Creative Director 180 Amsterdam
Martin Terhart Art Director 180 Amsterdam
Ulrich Luetzenkirchen Copywriter 180 Amsterdam
Claire Finn Executive Producer 180 Amsterdam
Sandra Durham Junior Producer 180 Amsterdam
Christian Stein Account Director 180 Amsterdam
Natalia Forster Account Manager 180 Amsterdam
Christos Koutsoukos Account Exec
Sebastian Gunnewig Planning Director
Pamela Villaflores Business Affairs
Production Company
Sean Thompson Director
Manamedia, Stuntworld, LucieP Footage shot by
Editoral Company 253K
Fiona Fuchs Editor 180 Amsterdam
Post Production Company Glassworks
Sound Recording Studio Earforce