Komatsu: X-Treme Precision

Credits:

Brief:
Komatsu, a major player in construction machinery & vehicles, is well known for its powerful, huge construction machines. In Belgium they have surprisingly few costumers. In fact, in Belgium, they are only 5 companies big enough to be key prospects. So, wich sort of mail can you do to only 5 companies.

Execution:
Komatsu wanted to increase the awareness of their range of precision machinery

Solution:
We hired the Komatsu stuntteam. For our 5 key prospects they would do something they never tried before: send them a direct mail in envelope. This is how it works: prospect receives an envelope with nothing but a web link inside: www.komatsu.eu/nameoftheprospect. When he types this into his browser, a movie opens. In this movie he can see how the envelop he just opened is carried by a big Komatsu construction machine. The machine drives to his - clearly recognizable - company and drops the envelop in his mailbox. Pay off dear mister 'prospect', if you need extreme precision, just give us a call.

Result:

All 5 key prospects are now good Komatsu clients. That's a 100% score.

Advertiser/Client: KOMATSU EUROPE

Product/Service: CONSTRUCTION MACHINES
DM/Advertising Agency, City: DUVAL GUILLAUME, Antwerp
Country: BELGIUM

Name Position Company
Geoffrey Hantson Creative Director Duval Guillaume, Antwerp
Dirk Domen Creative Director Duval Guillaume, Antwerp
Katia Strauwen Account Director Duval Guillaume, Antwerp
Matthieu De Winter Account Director Duval Guillaume, Antwerp
Geoffrey Hantson Copywriter Duval Guillaume, Antwerp
Dirk Domen Art Director Duval Guillaume, Antwerp
Erika Kongs Graphic Designer Duval Guillaume, Antwerp
Carole Michels Production Het Geluidshuis
Christ Lannoy Production Duval Guillaume, Antwerp