Conservation of Natural Resources: Displaced animals

Credits:

TASK: The Haribon Foundation for the Conservation of Natural Resources wanter to come up with a campaign that would bring awareness to the plight of endangered animals.

IDEA: If their natural environments were being threatened, these animals might end up in varioes cities. A series of banners were created that made it seem like a several nation species were perched around various lampposts arount Metro Manila.

RESULTS: The campaign effectively stirred the curiosity of the public.

Advertiser: The Haribon Foundation for the Conservation of Natural Resources

Agency: Dentsu Philippines

Creative Director: Mike Calaquian
Assoc Creative Director: Lyli Eulterio, Chan Delacalzada
Art Director: Lyli Eulterio, Mike Calaquian
Copywriter: Chan Delacalzada
Agency Producer: Rene Infante
Country: Philippines
Accounts: Titus Arce, Jackie Rubio
Photographer: DMV
Final Artist: Amor Rosales