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Mercedes-Benz: Squirrel

Prints, Outdoor, Ads Mercedes-Benz: Squirrel, , Jung von Matt Alster,
See full size 2480x1754 px
Released: November 2008
Advertiser: MERCEDES-BENZ
Agency: Jung von Matt Alster
Country: Germany
Category: Cars
Tags: Prints

Credits:

Squirrel:

I'm too young! I never saw the ocean! I never learned to dance! I never knew true love! I never got to travel! I never learned algebra! I never made a snow angel! Besides, this can't be my time to go - I'M THE ONLY ONE WHO KNOWS WHERE ALL THE NUTS ARE BURIED!

Go ahead and get them. With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.


Product: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Executive Creative Director: Deneke von Weltzien
Creative Director: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Country: Germany
Jung von Matt/Alster, Hamburg were asked to advertise safety features common across the entire range of Mercedes-Benz cars, and to do it in an engaging way. Solution: Humans aren't the only ones who benefit safety advances from Mercedes-Benz. Here they take a few forest animals and let them tell their side of the story after a close encounter on a dark forest road with a Mercedes.