Tylenol: Wrecking Ball

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Released:	November 2008
Brand name:	TYLENOL PAINKILLER
Agency:	JWT Toronto
Country:	Canada
Category:	Toiletries & pharmaceuticals
Tags:	Creative outdoor Mastering of the ambient space in outdoor advertising

Credits:

In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the

board, has smashed through, and stuck in the man’s forehead.

Brand: Tylenol
Agency: JWT Toronto
Creative Director: Martin Shewchuck
Creative Group Head/ Copywriter: Colin Winn

Art Director: Craig Markou

Photographer: Patrick Nichols

Country: Canada