RADIO ADVERTISING WORKS – "WASTED"

Credits:

When recession hits, advertisers' first reaction is panic.

Often, they respond with their gut and follow their first instinct which is to cut advertising altogether.


But recession calls for a smarter use of your advertising budget.
This ad for Israel Radio is to remind advertisers that in times of recession,
radio advertising works as it gets you greater exposure, for a small budget.

Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Art Director: Inbar Tomer
Copywriter: Zack Feldman