The Missing Soldiers Project II: "Sand clock"

Credits:

Sometimes time can be your worst enemy.

It allows issues to fade, burying them forever.

After the "Internet Shutdown" campaign for the three missing soldiers' release,
the bad news came. Two of them did not make it and were returned in body bags.

For Gilad Shalit, the only missing soldier still alive,
time is crucial and rapidly running out.

This new ad is to negotiate his release faster.

Note: The Internet Shutdown campaign won 4 Lions in Cannes Lions 2008

Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Creative Director: Yoram Levi
Art Director: Erez Avshalom