Financial Times: St Bernard

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Released:	November 2008
Advertiser:	The Financial Times Ltd
Brand name:	FINANCIAL TIMES
Agency:	DDB LONDON
Country:	United Kingdom

Credits:

The new poster from DDB London emphasises the Financial Times’ position as a trusted source of global business news, providing expert analysis that you can turn to in troubled times. It features a St Bernard dog, with a copy of the Financial Times around its neck, heroically emerging from an Alpine storm.

Product: Financial Times
Agency: DDB London
Creatives: Mathieu Raynault @Rodeo FX (Illustrator)
Jeremy Craigen (Executive Creative Director)
Sam Oliver & Shishir Patel (Creative Director)
Rob Messeter (Art Director)
mike crowe (Copywriter)
Country: United Kingdom
Other Credits: Media agency- BJK&E
Media Planners- James Jennings, Emily Rich
Illustrators agent- Nina Fallon @ Rodeo FX
Account Planner- Lucy Jameson
Account Director- Paul Billingsley
Account Manager- Matt Bundy