A Diamond Is Forever: Unbreakable Kiss

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Released:	December 2008
Advertiser:	DE BEERS
Brand name:	A Diamond Is Forever
Agency:	JWT New York
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative outdoor De Beers - brilliant ads

Credits:

In a New York City park, A Diamond is Forever sponsored an installation where couples could document a kiss in 360-degree video, from December 1st until today. For a $5 donation to the Elton John AIDS Foundation for World AIDS Day, couples kissed beneath a mistletoe arrangement while 60 cameras photographed them from all angles. The photographs were combined into moving video images, which are available for download on www.adiamondisforever.com .

Chief Creative Officer: Ty Montague, Harvey Marco

Executive Creative Director: Kash Sree, Paul Bichler
Creative Director/Art Director: Rob Omodiagbe
Digital Art Director: John Cornette
Digital Copywriter: Bee Reynolds, Jaime Schwarz
DM Copywriter: Chris Plehal
Producer: Angela Buck, Lauren Eberhardt, Kathryn Leo, Sara Clark