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Armstrong laminate floors: Marlon Brando

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Print: Armstrong laminate floors: Dean Martin

Prints, Outdoor, Ads Armstrong laminate floors: Dean Martin, , BBDO NEW YORK,

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Released: April 2008
Avertiser: ARMSTRONG FLOORS (Tag)
Agency: BBDO NEW YORK (Tag)
Country: USA (Tag)
Category: Home appliances & furnishings (Tag)

Tags: Prints (Tag)

Credits:

The campaign uses the theme “It only looks like the real thing” to show the upscale appearance and quality of Armstrong’s laminate floors. To highlight the theme, each execution features professional look-a-likes for well-known celebrities Lucille Ball, James Dean and Marlin Brando. The agency worked with photographer Norman Jean Roy, whose works can be found in fashion magazines like Vogue, Men’s Vogue, Vanity Fair, Allure and Glamour.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

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