HP Advanced Photo Paper: Ripped / Coloribus.com - Advertising Archive and mysterious coincidences in commercials

Home / Ad Archive / Prints / HP Advanced Photo Paper: Ripped

DEMO MODE

Click here to become a subscriber and see credits, related materials and get an ability to search prints and tv-spots by tags

here

BMW Motorrad: Maze

there

HP Advanced Photo Paper: Ripped

This content is available
to subscribers only

Print: HP Advanced Photo Paper: Ripped

Prints, Outdoor, Ads HP Advanced Photo Paper: Ripped, HP Advanced Photo Paper, Publicis, Malaysia,

This content is available to subscribers only

Click here to subscribe »»

See full size

Released: April 2008
Avertiser: HEWLETT-PACKARD (Tag)
Brand name: HP Advanced Photo Paper (Tag)
Agency: Publicis, Malaysia (Tag)
Country: Malaysia (Tag)
Category: Business equipment & services (Tag)

Tags: Creative outdoor (Tag)

Credits:

Ripped sidewalk standee

HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.

Client: Hewlett-Packard
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Lisa Ng
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Lisa Ng,
Andy Soong
Photographer: Chee Wai

Subscribers have the ability to view or download tv-spots,
browse by brands, agencies, countries, categories and much more...