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Print: Olay: 53 (Leopard)

Prints, Outdoor, Ads Olay: 53 (Leopard), OLAY, Saatchi & Saatchi London,

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Released: May 2008
Brand name: OLAY (Tag)
Agency: Saatchi & Saatchi London (Tag)
Country: United Kingdom (Tag)
Category: Cosmetics & beauty products (Tag)

Tags: Prints (Tag)

Credits:

The brief was to produce a poster campaign to promote Olay's Anti-aging properties.

Women's ages were subtly subverted into different camouflage patterns. Each ad was produced entirely in CGI.

Product : Olay
Agency : Saatchi & Saatchi London
Executive Creative Director: Paul Silburn
Executive Creative Director: Kate Stanners
Creative Director: Daniel Mailliard
Copywriter: Jonathan Benson
Art Director: Stanley Cheung
Country: United Kingdom
Other Credits : Typography/retouching - Firstbase

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