Credits:
Agency: Euro RSCG London
Production Company: Large
Awards: British Television Advertising Awards (BTAA), 2004 (Bronze Arrow)
Cannes Lions - International Advertising Festival, 2004 (Silver Lion) for Public Health & Safety
Campaign Direct Awards, 2004 (Gold Award) for Best Overall Execution
Campaign Direct Awards, 2004 (Silver Award) for Best Use of Broadcast
Advertising Creative Circle Awards, 2004 (Bronze) for Best Commercial
IPA Advertising Effectiveness Awards, 2004 (Best Dedication to Effectiveness)
IPA Advertising Effectiveness Awards, 2004 (Gold)
Eurobest, 2004 (Gold) for Public Health & Safety
Marketing Week Effectiveness Awards, 2004 (Winner) for Charities
Midsummer Awards, 2004 (Bronze)
CLIO Awards, 2005 (Bronze) for Public Service
Creative Director: Nick Hastings
Art Director: Dave Shelton
Copywriter: Liz Whiston
Director: Daniel Kleinman
Director of Photography: Stephen Blackman
Producer: Johnnie Frankle
Account Planner: Frank Reitgassl, Kate Waters
Agency Producer: Simon Devine
Account Supervisor: Simon Toaldo
Editor: Steve Gandolphi
Advertising Manager: Nick Adkin
Deputy Planning Director: Kate Waters
