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| Released: | February 2005 |
| Avertiser: | CAMPARI |
| Agency: | D'ADDA LORENZINI VIGORELLI BBDO |
| Country: | Italy |
| Category: |
Alcoholic drinks
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| Tags: |
Creative review
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Campari's "The Secret" ad campaign originally aired in Britain as well as a finalist in the 2005 Epica Awards.
This avant-garde ad successfully solidified Campari's postition as a transgressive and passionate brand as well as gaining noteriaty in the GLBT community
Title "The Secret"
Agency D'Adda, Lorenzini, Vigorelli, BBDO