Indulona: Hands

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Released:	May 2005
Avertiser:	Zentiva
Agency:	MARK/BBDO
Country:	Czech Republic
Category:	Cosmetics & beauty products
Awards:	Cristal Awards 2007 Cristal Awards 2007 Winner Moscow Festival 2005 Moscow Festival 2005 Grand Prix Moscow Festival 2005 Gold

Credits:

Description / Synopsis
"Neglected" female hands are wandering through the city streets, ecposed to the polution, weather, and other elements.

Context
Women usually take extreme care about their face, but forget the hands

Philosophy/Solution
Emotional spot showing female hands in desperate search of someone who would take care of them.

Results
Successful product launch with positive reactions from the consumers. No sales data is available yet.
Title "Hands"
Agency Mark/BBDO
City Praha 2
Production Company: Filmservice Productions
Advertiser Zentiva
Brand Name Indulona
Product Name Hand Care
Business Sector Cosmetics, Beauty Products & Perfumes
Campaign Name The Hands
Date of First Publication 5/21/2005
Market Czech Republic
Country of Production Czech Republic
Language Czech
Type Television
Length 40 seconds
Tagline We all need some care
Awards The Golden Drum Awards, 2005 (Golden Watch) for Advertising Campaigns

Baltic Advertising Festival "Golden Hammer", 2005 (Gold) for Clothing, beauty products, hygiene products, medications

Baltic Advertising Festival "Golden Hammer", 2005 (Grand Prix) for Clothing, beauty products, hygiene products, medications

Moscow International Advertising Festival (Red Apple), 2005 (Gold) for Health and beauty

Moscow International Advertising Festival (Red Apple), 2005 (Grand Prix)

The Cresta Awards, 2006 (Winner) for Television

Central Europe Cristal Awards, 2007 (Cristal) for Beauty, Hygiene, Health


Creative Director Leon Sverdlin, Martin Charvat
Art Director Andrej Stuk, Tereza Zitkova
Copywriter Pavel Sobek, Leon Sverdlin
Director Jaromir Maly
Director of Photography Martin Douba
Producer Jan Vrtilek
Account Director Tomas Grmela
Agency Producer Lenka Da Costa
Photographer Pavel Aschermann
Music Jan P. Muchow
Advertising Manager Hana Kratochvilova