Coca Cola: Bubbles (Red Type)

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Released:	February 2006
Avertiser:	COCA-COLA
Agency:	Wieden + Kennedy Portland
Country:	USA
Category:	Non-alcoholic drinks
Tags:	Favourite

Credits:

If you've ever wondered how much it costs to buy the world a Coke, it's $4,216,136,717. The writing on this campaign was just so amazing, all we had to do is give it an elegantly simple design and getting the timing right. After trying a bunch of more ambitious design directions involving intimate hand writing or using retro fonts to evoke Coke�s history, we ended up with the most quiet and neutral design we could imagine - apart from a few little jokes such as type dissolving into bubbles. Oh, and of course the flash frame of the secret Coke formula isn't the real thing. Before Eli drew it, they made us change a few ingredients.


Design & animation
Brand New School, Los Angeles
Designers:
Jens Gehlhaar, Megan McGinley, Eli Carrico
Animators:
Dickson Chow, Taekyu Kim, Trix Taylor, Kirk Shintani, Dave Yan
Producer: Devin Brook
Agency:Wieden+Kennedy, Portland
Music: Agoraphone Music Direction, New York