Camelot: BAG OF SMILES

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Released:	April 2006
Avertiser:	LOTTERY
Agency:	ABBOTT MEAD VICKERS.BBDO
Country:	United Kingdom
Awards:	CLIO Awards 2007 CLIO Awards 2007 Gold CLIO Awards 2007 Silver Cannes 2006 Bronze

Credits:

Title "The Big Win / Bag of Smiles"
Agency Abbott Mead Vickers BBDO
City London
Production Company: Studio Aka
Advertiser Camelot Group
Brand Name Camelot
Product Name Lottery
Business Sector Lottery & Gambling
Date of First Publication 3/1/2006
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 60 seconds
Awards Cannes Lions - International Advertising Festival, 2006 (Bronze Lion ) for Entertainment & Leisure

British Television Craft Awards, 2006 (Winner) for Best Computer Animation

British Television Craft Awards, 2006 (Shortlist) for Best Use of Recorded Music

Kinsale Sharks Awards Advertising Festival, 2006 (Bronze) for International TV: Corporate Image

The APA Show / APA 50, 2006

Epica, 2006 (Winner) for Recreation & Leisure

Eurobest, 2006 (Eurobest Gold) for Entertainment & Leisure

Midsummer Awards, 2006 (Gold) for Leisure & Media

British Television Advertising Awards (BTAA), 2007 (Silver) for Corporate

British Television Advertising Awards (BTAA), 2006 (Bronze) for Best 60 second TV Commercial

Advertising Creative Circle Awards, 2007 (Gold) for Best Use of Music

Advertising Creative Circle Awards, 2007 (Gold) for Best Use of Animation

Advertising Creative Circle Awards, 2007 (Bronze) for Best TV Commercial

CLIO Awards, 2007 (Gold) for Animation

CLIO Awards, 2007 (Silver) for Direction

CLIO Awards, 2007 (Gold) for Animation


Executive Creative Director Pietro Maestri
Creative Director Paul Brazier
Associate Creative Director Alberto Citterio
Art Director Stefano Fantini, Graham Storey
Copywriter Phil Cockrell, Giovanni Salvaggio
Director Gaetano Vaudo
Producer Moviefarm