The Bird

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Released:	October 2006
Avertiser:	PEUGEOT
Brand name:	PEUGEOT 307 HDi
Agency:	EURO RSCG BETC
Country:	France
Category:	Cars
Tags:	Creative review Wildfrid Brimo Wildfrid Brimo's best works

Credits:

Context:
Peugeot wants to integrate in its offers promotion a new element in leaning on an ecological approach to enhance the quality of the HDi technology (high pression common rail diesel motor), its economical interest and its contribution to the ecology.
Agency: BETC Euro RSCG
Tagline: Clean Technology. Nature will remember
Original Tagline: Profitez des promos propres. La nature s'en souviendra
Awards:
The Cresta Awards, 2006 (Winner) for Television

Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Director: Wilfrid Brimo
Account Planner: Jean-Philippe Martzel
Agency Producer: Sébastien Lintingre
Account Manager: Raphaël de Andréis, Philippe Couchaux, Sophie Cavazza
Sound Production: Capitaine Plouf
Advertising Manager: Olivier Marquer, Magali Callanan