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Spot: The Baking Of...

TV-Spots SKODA FABIA FALLON LONDON
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Released:  May 2007
Avertiser:  SKODA
Brand name:  SKODA FABIA
Agency:  FALLON LONDON
Country:   United Kingdom
Category:  Cars
Awards:  Eurobest 2007
Eurobest 2007 Gold
Meribel Ad Festival Winners
London Awards 2007 TV Editing Silver
BTAA 2008
BTAA 2008 Gold
Andy Awards 2008 Television Silver
Andy Awards 2008
ADC Awards 2008 TV Merit
ADC Awards 2008 Craft Merit
D&AD 2008 TV & Cinema Special Effects Yellow Pencil
Clio 2008 TV Silver
Cannes Lions 2008 Film Gold
Tags:  Most appetizing commercials
Fallon - story of success
Chris Palmer's best works
Cannes Prediction 2008
Cannes 2008

Credits:

Title: CAKE
Advertiser: SKODA
Product/Service: SKODA FABIA
Entrant Company: FALLON LONDON
Country: UNITED KINGDOM
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Executive Creative Director: Richard Flintham
Copywriter: Chris Bovill/John Allison
Art Director: Chris Bovill/John Allison
Agency Producer: Nicky Barnes
Account Supervisor: Simon Owen
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Producer: Rupert Smythe
Director: Chris Palmer
D.O.P/Lighting Cameraman: Bruno Delbonnel
Editor: Paul Watts @ The Quarry
Music - Artist/Title: Rodgers and Hammerstein - Julie Andrews "My Favourite Things"
Sound Design/Arrangement: Parv Thind @ Wave

Synopsis
To launch the new Skoda Fabia we wanted to demonstrate how it is jam-packed with lots of neat design touches with the line "full of lovely stuff". We then dramatised this by spending 4 days with master bakers, icers, and a brick layer to make a full size replica of the car entirely out of lovely cake.
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