MTN The Clap

TV-Spots MOBILE TELEPHONE NETWORK Metropolitan Republic Johannesburg

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Released:	May 2007
Avertiser:	MTN
Brand name:	MOBILE TELEPHONE NETWORK
Agency:	Metropolitan Republic Johannesburg
Country:	South Africa
Category:	Commercial public services
Awards:	Loerie Awards 2007 TV Silver Clio 2008 TV Bronze Cannes Lions 2008 Film Bronze
Tags:	tv-spot Cellurar Operator Loerie Awards 2007 Velocity Films directors art group Cannes 2008

Credits:

Advertiser: MTN
Product/Service: MOBILE TELEPHONE NETWORK
Entrant Company, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: METROPOLITANREPUBLIC, Johannesburg
Country: SOUTH AFRICA
2nd Advertising Agency, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Creative Director: Peter Khoury, George Low, Paul Warner
Copywriter: Konstant van Huyssteen, Cara Messias
Art Director: Wesley Phelan, Shane Forbes, Haydn Townsend
Agency Producer: Noeleen Burley
Account Supervisor: Danielle Sneiders, Talia Backos
Advertiser's Supervisor: Bernice Samuels
Production Company, City: VELOCITY FILMS, Johannesburg
Country: SOUTH AFRICA
Producer: Helena Woodfine
Director: Greg Gray
D.O.P/Lighting Cameraman: Paul Gilpin
Editor: Ricky Boyd, Deliverance
Music - Artist/Title: Shirley Ellis
Sound Design/Arrangement: Lorens Persson, Sterling Sound

Synopsis

You can do anything. MTN is a South African communications company which empowers the individual to start something amazing. In keeping with MTN's philosophy of celebrating the small guy, this ad was shot for the people, with the people: Hillbrow, Johannesburg, is touted as one of the most violent areas worldwide, yet it remains a community. We wanted to demonstrate people coming together in a country where no one speaks to each other, and invite everyone to come down to the street and participate in something bigger than themselves.

Focus: Velocity Films directors art group

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MTN The Clap

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Focus: Velocity Films directors art group

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